In With the New
With a loyal fanbase already in place, the challenge was to deliver something fresh without losing the regulars. I drew inspiration from active lifestyle branding and pulled in subtle grunge influences, creating a refined yet rambunctious style.
Rein it In
For the web design I wanted to create something that was functional, energetic, and bold to adapt Airborne's striking brand expression. I wanted to prioritize efficiency for a seamless transition to the digital space, which I succeeded through exciting imagery, strong negative space, and Call to Actions pulled directly from the pallet.
