AIRBORNE BMX Festival
Scope
Brand Expression
Motion Graphics
A bold rebrand of Swampfest, this new identity preserves the spirit of the event while injecting fresh energy. The polished yet in your face design aims to resonate with loyal attendees while drawing in a new wave of enthusiasts.
Role
Sole Designer
In With the New
With a loyal fanbase already in place, the challenge was to deliver something fresh without losing the regulars. I drew inspiration from active lifestyle branding and layered it with punk influences, creating a refined yet rambunctious style.
Florida Beach Takeover
To amplify the new branding, I crafted a guerrilla marketing strategy that hijacks the city’s existing infrastructure. By stenciling over the vibrant beach towers, the campaign transforms the familiar landmark into a statement piece, generating excitement on site while fueling social media engagement.
