Australian Surf Kit
Apparel Design
This project focused on designing a distinctive suite of goods for the Australian surf team. Rather than leaning into the familiar coastal imagery, I decided to cast a light on the beauty found on the inlands of Australia’s deserts. A stark contrast from the ocean themes often depicted within the sport. The land’s natural orange hues and layered formations shaped a bold visual language both striking and unique.
Role: Sole Designer
Product Design | Apparel Design | Communication Tech Packs
Switching the Narrative
To craft a design that feels both grounded yet new, I drew inspiration from the raw beauty of the Australian landscape. Inland from the ocean, the terrain’s layered, cascading landforms unfold in a mesmerizing sequence of burnt oranges, ochres, and sunlit rusts. These natural gradients didn’t just inspire color, they became the soul of the kit. The landscape itself guided every decision, from color to treatment, elevating the design into something that feels deeply connected to Australia, yet a striking kit that shares its inner beauty.
Moodboard
Utilizing the Landscapes
The layered rock formations served as the foundation for the design treatment, an architectural blueprint from nature itself. The bold yet organic grooves became the guiding force behind key creative decisions, influencing both form and feeling. The design came to life when I began working with these elements both literally and conceptually. Building patterns directly utilizing landscape photography, then reinterpreting them through a collage like treatment. This allowed me to echo the distinct zones and visual rhythms of the terrain, resulting in a final product that feels both rooted and reimagined.
